The Marga Weimans show during fashion week was quite a surprise. The final shows on Amsterdam Fashion Week are mostly spectacular. The ‘Body Archieve’ show by talented Marga wasn’t an exception closing the 18th edition of Amsterdam Fashion Week. With her ‘Body Archieve’ collection, Marga was inspired by DNA. As Marga Expresses: “DNA is how you really are, what you truly believe and what your unique shape is.”  Weimans -who graduated at Antwerp Royal Academy of Fine Arts as a fashion designer and won the i-D prize award in 2005 for her graduation collection The Power Of My Dreams- is always trying to fade the line between fashion and architecture. The collection was like we are used from Meimans, a mix between ‘haute couture’ and ‘pret a porter’, showing graphic designs and prints.

The show stopper was her bodycon design with ‘Augmented Reality’ technology. The technology allows designers to produce a “hyper fabric’. A fabric that isn’t physical, but a kind of ‘cyber fabric’ that is only visible through a smartphone or tablet. Once you aim a smartphone or tablet on the dress, the DNA pattern on the dress will come to life.
I must admit, some pieces from the collection are definitely conceptual, not something you would want to wear everyday. That’s OK, though, because there are plenty of fashion victims dying to wear these unique designs.

Images by Team Peter Stigter 
Special thanks to Spice PR.