london calling 7 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren

Fashion has always been who I am and what I have been. I think how you dress is an important part of your own identity. That’s why I was more than excited to share my brand diaries for Polo Ralph Lauren with you guys. This brand diaries outfit post is part of the Zalando x Brand Diaries campagne. I have chosen the brand Polo Ralph lauren, inspired by Adam Galleghar,  (check out his Brand diary here). I went for a look that is very personal and says a lot about myself, my style and how I view fashion. But let’s first see what Adam Galleghar has to say about  fashion.

What differs us is that I always try mix brands out of their comfort zone. Clashing worlds that usually would never meet.  That’s why for my brand diaries, I went to a city where I feel very connected to mentality wise and where I feel the old is mixed best with modern street culture; London.

In the spirit of Ralph Lauren himself, when he  started his company in a tiny space in the Empire State Building, he dreamed of  ties unlike any other at that moment.

He went against convention by playing with the dimensions. He introduced ties of up to ten centimeters wide. Until then ties were never larger than five centimeters. He also looked beyond the traditional fabrics, patterns, prints, colors and textures. Ralph modernized the tie into a means to bring style and self expression.

The same spirit I found in London. There rules are meant to be broken and styles are obliged to mix. From vintage heritage to industrial minimal design , the city feels like an eclectic melting pot of style. Very inspiring and very electrifying.  Like in my personal style and inspired by London, I wanted to take classical elements, take for example the classic traditional Polo Ralph Lauren jacket and then transform it in a way it doesn’t look like your typical preppy look. Instead I went for a rather urban/industrial look, shot underneath the Shore ditch Overground station.  Taking preppy into it’s unknown territory of the Urban hipster streets.london calling 8 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren

london calling 4 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren london calling 6 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph laurenlondon callingl 1 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren london calling 5 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren london calling 10london calling 3 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren

london calling 9 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo ralph lauren
london callingl 7 Zalando x Brand Daries campagne thisismdfs mdfs christian mpamo polo ralph lauren

Wearing: Hat by New Black | Jacket, Sweater, Shirt and Trousers from Polo Ralph Lauren via Zalando | Shoes from Karl Lagerfeld.