Björn Borg launches the CENTER collection, a timeless sportswear line for men. The collection consists of clean cuts and easy to wear items. Hoodies and sweaters are interchanged with track pants and polos. Björn Borg makes use of high quality soft organic cotton for this collection. Inside the CENTER collection, fit, comfort and Scandinavian design are central. For the latest collection, we chose a subtle color palette consisting of dark blue, gray, black & white.

In early October, the CENTER collection in Amsterdam was launched i.s.m. six Dutch “young creatives”. All with their own style and all photographed in the CENTER collection.
• Mauro Plantinga (Yung Internet)
• Luca Galliot (Actor)
• Rochelle Perts (Singer)
• Jesse Claus (The Patisserie of Concepts)
• Dante Klein (DJ)
• Dave Lantinga & Daniel Smedeman (differemmentemblables)

The CENTER collection is available in the Björn Borg stores, online and through various retailers.